Thursday, December 31, 2009
Fax Broadcasting Software
Fax broadcasting software is the means of sending out lots of faxes. It allows to to put together your fax for sending out to many fax machines from your own PC. Typically you will find that small businesses use it along with larger companies, government agencies and a whole lot more besides. It allows you to market your business as well as to keep in touch with existing clients. At the end of the day it helps you make money and allows you to pay for business debt financing.
Trying to do this all by hand would take forever so having software that takes care of sending them out is a major time saver. And of course, time is money. The software is also reliable and simple to use which is important too of course.
Typical features you can expect of fax broadcasting software comprise of re-sending and re-queueing abilities, the ability to set when faxes should be sent, fax back etc. You can also find nice templates as well as merging and sorting facilities.
All you really need to be able to carry out fax broadcasting is a computer with internet connection, enough hard space, cd-rom drive, email service etc. You can also have the faxes sent out in either color os the basic monotone.
Have a look for suppliers such as Data on Call, E Marketing Blitz, Copia International as well as Black Ice Software. Make sure that you do the usual comparing of prices and features so that you are pleased with your purchase. You might be able to locate a company who provides a free trial which is something you ought to persue.
Telemarketing Sales Rule and Voice Broadcasting
Please note that here at Archway Braodcasting we are not lawyers so this is not a replacement for legal advice. If you want more information on the subject it would be best to contact a lawyer in your local area who is knowledgeable about such matters.
The Federal Trade Commision (FTC) changed the Telemarketing Sales Rule (TSR) in relation to prerecorded messages which in turn has restricted the use of this marketing technique. This is simply because so many people have complained about receiving these types of marketing call as there has unfortunately been a lot of illegal activities being conducted.
Essentially, it means that you are unable to call someone with a pre recorded phone message unless you have received consent from the individual beforehand. This means that:-
- Prior Written Consent. (The ammendments) expressly prohibit telemarketing sales calls that deliver prerecorded messages, whether answered in person by a consumer or by an answering machine or voicemail service, unless the seller has previously obtained the recipient's signed, written agreement to receive such calls.
- Opt Out Option In Phone Message. (The ammendments) require that, by December 1, 2008, sellers and telemarketers provide, at the outset of all prerecorded messages, an automated keypress or voice-activated interactive opt-out mechanism so that consumers can opt out as easily as they can from a live telemarketing call.
- Answer Machine Message Containing Toll Free Opt Out Number. In cases where the call is answered by an answering machine or voicemail, (the caller must) provide a toll-free number that allows the person called to be connected to an automated interactive voice and/or keypress-activated opt-out mechanism anytime after the message is received.
However there are some exceptions including:
- Political Calls
- Information Only Calls
- Business to Business Broadcasting
- Healthcare-Related Calls that come under Health Insurance Portability and Accountability Act (HIPAA)
- Non Profit Calls to donors or members
So if you have thought about broadcasting but shied away from it because of the new laws, make sure you find out the facts because telephone broadcasting is still legal, it's just that you need to know where you stand exactly.
Voice Broadcasting Software
When it comes to voice broadcasting, it doesn't have to be that you do this from your own computer. You can also do this on the internet so that you can send messages. These days, all you really need to do is create an online account and then broadcast your voice.
It used to be that the outlay for dialing phone numbers automatically was very high which meant small businesses could often ill-afford it. This meant it could cost about $250 to send out a thousand messages lasting a minute. However because of computer advancements, this is only about $15.
So any small business owner who would like to market their business and use the broadcasting technology to their advantage without it costing them a huge fortune.
So why do you actually want to broadcast at all? It might be that you are looking to get people to visit a website. Or perhaps you want phonecall. You need to know about these tings before you can start an effective phone marketing campaign.
After some time of thinking about these issues, it's time to go about collecting leads. Network marketers can easily buy a list of people who want to find out about new business oportunities. However they can cost quite a bit of money, perhaps $5. But there are cheaper ones if that's what you want to do.
When you have acquired your list, all you have to do is load them into the software and then select some options such as when the people are calls, what time zones and the number of people who are called at any one time. So basically you are in control of these things.
You then need to upload the recorded message you want broadcasting. Make sure that you have created the message well because if it doesn't sound very interesting to the lead then they will probably hang up. Include in the message that if they press 1 they will be able to talk with a real person for more information.
One of the things that you ought to also be aware of is that you are totally free to stop and start the campaign at any time you wish. It might be that the campaign is just a bit TOO succsessful and you don't have enough staff to deal with the enquiries. Or perhaps you aren't getting a very good response and want to make some changes.